Tao enterprises seek capital strength industrial restructuring and upgrading of new exploration

A: China Building Environment Design Industry Alliance, vice chairman of the China Building Ceramics Association, vice president of the summer Xia Gaosheng told the Times Weekly reporter, Mona Lisa's listing for the industry in terms of inspiration, "the future of the entire building ceramics industry Will face the capital market intervention, the power of capital so that the existing industrial chain changes, the entire industry will usher in the fission and expansion of industrial restructuring. "

December 9, with the opening bell of the Shenzhen Stock Exchange hall bells ringing, the leader of Foshan Ceramics Mona Lisa Group Co., Ltd. (hereinafter referred to as "Mona Lisa") finally wonders.

Nine years, this is the time Mona Lisa from preparation, application, queuing up until the bell hits the market.

Soon Mona Lisa in the secondary market to achieve a "good start." In the first four trading days, Mona Lisa consecutive harvest of four daily limit.

China Building Environment Design Industry Alliance, vice president of China Building Ceramics Association, vice president of the summer Xia Gaosheng told the Times Weekly reporter, Mona Lisa's listing for the industry in terms of inspiration, "the future of the entire building ceramics industry will be In the face of the involvement of the capital market, the power of capital has changed the original industrial chain, and the entire industry will usher in the fission and expansion of industrial restructuring. "

"Environmental" curve market

As early as 2008, Mona Lisa launched the listing plan. Before 2008, only a Smicer ceramic company was listed on the Shenzhen Stock Exchange. It was not until 2010 that the Great Wall Group became the second listed company in the country after Smycch. Mona Lisa preparatory listing after 9 years, and prior to the privatization of Dongpeng Holdings has been delisted from the Hong Kong Stock Exchange, preparations for listing also took nearly 10 years. Pottery market difficulty and sparseness can be seen.

Xia Gaosheng told Times Weekly reporter, the listing requirements rigorous and transparent business management system and sustained growth performance. "The past, the ceramic industry qualitative 'three high' (high pollution, high energy consumption, high consumption) national industrial policies and regulations, so that many companies discouraged, but for the ceramic enterprises can not be achieved, even if listed, will be delisted Or be acquired by others, it is very important to capitalize on the strength of capital to achieve cross-border integration and expansion of the industrial chain. "

Xia Gaosheng that Mona Lisa was able to successfully IPO, "is taking the shortcut to industrial technology transformation," and the development of large-size ceramic sheet and other environmentally friendly products.

In recent years, "no technology is not listed" almost become the consensus of the ceramic industry. In line with the market, Mona Lisa pioneered the ceramic sheet and light board. In the same year, Mona Lisa renamed the "ceramic" into a "new material." Relevant person in charge has publicly said that adhere to the ultimate goal of energy saving sheet metal projects in order to meet the listing needs.

In recent years, due to the thinning of building ceramic products can reduce the mineral resources and energy consumption of building ceramic production from the source, the state continues to encourage and support new thinner such as ceramic sheets with energy-saving, material-saving, lightweight and strong features Building ceramic materials development.

The industry believes that with the real estate industry continues to control and environmental standards continue to become more stringent in the future competition in the construction ceramics industry in China will be further aggravated, backward production capacity and environmental protection will not be compliance of the enterprises will be phased out and shut down.

Perhaps it is to see the trend, prospectus shows, Mona Lisa plans to raise funds to 1. .08 Billion, funding plans for large-size ceramic thin-plate and ceramic thin-brick production line technological transformation projects such as green smart manufacturing direction.

"The Company will continue to increase its investment in R & D technology, green manufacturing upgrade and brand image building, continue to enhance its core competitiveness and brand influence, effectively prevent and resolve business risks and achieve full scale of operation, profitability and overall strength Ascent, "Mona Lisa said in a statement.

Founded in 1992, Mona Lisa, formerly Qiaodong Ceramics Factory, is a collective enterprise. After restructuring, in December 2000, Qiaodong Ceramics Factory officially changed its name to Mona Lisa Ceramics. The chairman and legal representative of the company are Xiao Hua, who hold 100% of the shares of Mona Lisa together with three natural persons, namely Huo Rongquan, Deng Tang and Zhang Qi Kang. Xiao Hua on June 17, 1998 officially Qiaodong, and served as chairman.

Mona Lisa in recent years, revenue is quite good. The prospectus shows that from January to June of 2016 and January to June 2017, the company's main business revenue was 1.43 billion yuan, 1.573 billion yuan, 2.31 billion yuan and 1.236 billion yuan respectively, and its main business scale and profitability have been maintained Continued growth.

Mona Lisa's "harvest", thanks to the growing domestic market in recent years, building ceramics. Relevant data show that in 2010-2015, the revenue of main business of building ceramics enterprises above designated size increased from 230.2 billion yuan in 2010 to 435.4 billion yuan in 2015, with a CAGR of 13.60%.

According to Ai media consulting released "first half of 2017 China Internet home improvement market research report" shows that in 2016 China's Internet home improvement market size of 210.37 billion yuan, the market is expected to maintain a high degree of growth in 2019, the market size reached 594.12 billion yuan.

Or open the industry market tide

Domestic building ceramics enterprises known as "listing curse" said. In 1999, Eagle Ceramics successfully landed on the Singapore Exchange, a year later announced the delisting. Dongpeng Holdings, which has been seeking listing for nearly 10 years, successfully went public in delisting in June 2016 after its successful listing in Hong Kong at the end of 2013. Just last year, the Asian ceramics listed on the London Stock Exchange also sadly delisted.

"Listing is a double-edged sword for Tao enterprises, the key depends on its ability to capital operation." Xia Gaosheng told Die Zeit reporter.

With the success of the Mona Lisa IPO, ceramics companies that once hit the market will probably see the dawn of hope again. In the past two years, a number of ceramic enterprises have frequently made moves in the capital circle. Such as the European god Connaught promise by the emperor sanitary ware acquisition by the end of 2016; April 5 Huida bathroom stock company landed in Shanghai, but in less than four months ago, the other giant ceramic industry Dongpeng Holdings disclosed in the SFC official prospectus, This is from the delisting of Hong Kong stocks, Dongpeng officially opened the secondary listing; there are a number of ceramic sanitary ware companies are actively preparing for the market.

Deputy Secretary-General in the home accessories Association branch of household products industry, Ruijin home think tank chief expert told the Times Weekly reporter, following the Mona Lisa, building ceramic tide market or will continue, "is not to say that Mona Lisa listed cause everyone's However, it has come to this opportunity.Most of the business development has matured, and the needs of the market, but also on how to market have a better understanding. "Tang said.

In addition, the industry believes that the overall appearance of building ceramics industry, "big market, small businesses," the characteristics of the current situation as a whole, the domestic construction ceramics industry concentration is low, the overall overcapacity, competition is more fierce. With the involvement of capital, the industry will usher in the "eat less" inflection point.

"The low market concentration is because the industry was originally dominated by private-owned enterprises. Through capital M & A, industrial concentration naturally increased," said Xia Gaosheng.

"Focusing solely on products is a limitation. What companies should think about is how to use the power of capital to develop and extend the industrial chain and make cross-border investments." During the interview, Xia Gaosheng repeatedly mentioned many of the ceramics he contacted Operators have a very strong sense of the market crisis. "They think it's realistic to be either listed or eaten."