Tao Wei Data: 2017 Overcapacity in ceramic tile industry about 40%

December 29, sponsored by China Building Materials Market Association, China Building Materials Circulation Association, China Ceramic Home Furnishing Network and China Ceramic Dealers Committee hosted the 2017 China ceramic sanitary ware industry market big data research results conference in China Pearl Hotel 5th Floor International Ballroom. The conference released a series of important data on the market demand, supply and demand, sales channel changes, the proportion of demand for categories, and the performance of the brand market in the ceramic sanitary ware industry in 2017 in China. Industry Association leaders, ceramic sanitary ware business representatives, distributors, building materials, home stores representatives and media representatives attended the conference.

"Big data is of great value to industry development"

At the press conference, Su Lun, executive vice president of China Building Materials Market Association, Huang Xinhong, secretary-general of Building Ceramic Section of China Ceramic Industry Association, Luo Qing, managing director of Foshan Ceramics Industry Association and Luo Qing, managing director of China Ceramic Alliance, delivered speeches respectively. Action affirmed and encouraged.

Su Lun, executive vice president of China Building Materials Market Association, said that the upcoming 2018 is the construction and sanitary ceramics industry in China, the key year for the transformation and upgrading, how to achieve a new breakthrough in the new situation, from the traditional production and marketing to Market-oriented transformation, related to the survival and development of enterprises in the supply-side structural reform of the new situation. This is also the fundamental purpose of this market research big data.

China Ceramics Industry Association, Building Ceramics Branch of Health and Huang Huhong, secretary-general said "three sentences": First of all congratulations on the conference; the second on the development of China's ceramic home network speed, work hard and "eat crabs," the spirit of admiration Finally, all the guests on the scene to send blessings.

Foshan Ceramic Industry Association Secretary-General Luo Tao, general manager of China Tao Alliance said that the current ceramic industry by the production technology-oriented, market demand-oriented, the market research is to solve the pain point in marketing, the release of market data on the industry Development is of great value.

Data release

The industry's first big data market officially released

Conference, China Ceramic Home Network President Li Qiao made a speech, and on behalf of research institutes released research results. He introduced that in 2017, under the guidance of China Building Materials Market Association and China Building Materials Circulation Association, in more than 30 mainstream brands of ceramic sanitary wares, dozens of home building materials market and peer media, "Today Design", Tao Vision and Huaxia Ceramics Network support, China Ceramic Home Network 3 research group from March 2017 to December, which lasted more than 9 months, the seven regions of more than 60 cities conducted an in-depth investigation and relying on the relevant government departments of real estate The data support, synthesis, sorting, analysis, comparison, and ultimately formed the "2017 China ceramic sanitary ware market data research report" (hereinafter referred to as the "report").

According to "Report", the total demand of national tiles (excluding external walls) in 2017 is 79,680.96 million ㎡-820888.13 thousand ㎡, while the average monthly ceramic tile demand is 66.408 million ㎡-684.073 million ㎡. In accordance with the minimum required limit of 2 months for dealer inventories of 1,328,016,000 ㎡, the figures released by the National Bureau of Statistics in 2016 were 10.1 billion ㎡, with the national excess of 563,102,700 ㎡-803,888,000 ㎡ of ceramic tile production per year; Brick demand, annual supply and demand basically close to the same level. According to this year's Dr. Yin Hong disclosed in 2017 industry 13.6 billion ㎡ / year production capacity data, industry-wide supply and demand, overcapacity about 40%.

In 2017, the demand for sanitary wares, bathroom cabinets and shower doors in China was 113.6255 million pieces (sets) -134.6672 million pieces. The monthly average demand was 9.4688 million pieces and 11.2223 million pieces.

In terms of sales channels, hardcover houses spread across the country, with most dealership projects accounting for 10-20% of the total sales volume. Bulk, half-packs and designers have become mainstream, accounting for about 60% of sales. Retail Door-to-door, old and new, community promotion, activities) accounts for about 10-20%, others such as shop workers, Internet platforms, media, personal influence, and so are the channels.

Brand demand, throwing glazed tiles (including marble tiles) to become the market's largest category, accounting for about 60-65%; modern antique tiles become popular products, accounting for about 15-20% of market demand; tiles still have a Large demand, with 300x600, 400x800 soft, bright marble tiles as the most; traditional polished tiles, K gold glazed tiles, ceramic stone and other gradually marginalized; ceramic plate in the market actual sales are minimal.

Li Qunqi also made conclusions and recommendations for this survey. He said that in 2017 there will be a slight increase in commercial housing transactions throughout the year, and the stock of housing will remain relatively large. In 2018, the national economic situation is basically stable. The demand for ceramic sanitary wares will basically be balanced with that of 2017 by 2018, with a slight increase ; Industry annual output remained at 9000000000 square meters is the best state, adjust the product structure, market-oriented development of consumer products is the product of the enterprise product development must consider the real problems, brain exploitation of products, follow the trend will be more and more difficult, Polishing glaze (including marble tiles), modern style tiles will continue to prevail in the market, the share will further increase, custom-made products, ceramic slabs in the market to cultivate, design, paving will continue to grow gradually mature.